Gen Z
6 articles
Gen Z's Mocktail Surge Reshapes Global Happy Hour Menus
In 2022, sales of non-alcoholic spirits surged by 33%, dwarfing the 2% growth in traditional spirits, according to a Southern Glazer's Report .
Gen Z's Moderation Reshaping Bar Menus
The average number of alcoholic drinks consumed by young adults in the past seven days has fallen from 5.
Alcohol consumption shifts, challenging popular predictions.
The percentage of Gen Z individuals reporting alcohol consumption surged from 46% in 2023 to 70% in 2025, a dramatic increase that directly challenges the popular narrative of widespread abstinence am
Why Digital Natives Are Choosing TikTok Health Trends Over Traditional Advice
45% of Gen Z women and 35% of millennials now use social media for health information, a stark contrast to just 6% of baby boomers, according to eMarketer .
Why Mid-Strength Wine Is Booming: The Moderation Generation Redefines the Bottle
Mid-strength wine, typically between 7-9% ABV, is rapidly gaining popularity as health-conscious, younger consumers seek moderation and flavour without the full alcohol impact. This trend represents a significant growth opportunity for the wine industry, which is actively developing and promoting these lighter options.
Why Gen Z and Millennials Are Ditching Booze for Non-Alcoholic Trends
Coffee clubbing events have grown by 478% in recent years, transforming social gatherings for younger demographics.