Food & Voyage

Gen Z

4 articles

Gen Z patrons at a modern bar, enjoying a mix of alcoholic and non-alcoholic drinks, reflecting changing consumption habits.
Drink

Gen Z's Moderation Reshaping Bar Menus

The average number of alcoholic drinks consumed by young adults in the past seven days has fallen from 5.

Aisha Abasi·August 17, 2026
A diverse group of Gen Z individuals enjoying drinks and socializing at a rooftop bar with a city skyline in the background.
Long Reads

Alcohol consumption shifts, challenging popular predictions.

The percentage of Gen Z individuals reporting alcohol consumption surged from 46% in 2023 to 70% in 2025, a dramatic increase that directly challenges the popular narrative of widespread abstinence am

Ryo Hashimoto·July 10, 2026
Split screen showing a dynamic TikTok health trend feed versus a static, traditional doctor's office, illustrating the generational shift in health information seeking.
Reviews

Why Digital Natives Are Choosing TikTok Health Trends Over Traditional Advice

45% of Gen Z women and 35% of millennials now use social media for health information, a stark contrast to just 6% of baby boomers, according to eMarketer .

Ryo Hashimoto·July 8, 2026
Young adults, Gen Z and Millennials, enthusiastically participating in a trendy coffee clubbing event, showcasing a vibrant and sober social scene.
Drink

Why Gen Z and Millennials Are Ditching Booze for Non-Alcoholic Trends

Coffee clubbing events have grown by 478% in recent years, transforming social gatherings for younger demographics.

Ryo Hashimoto·May 29, 2026