Gen Z
3 articles
Long Reads
Alcohol consumption shifts, challenging popular predictions.
The percentage of Gen Z individuals reporting alcohol consumption surged from 46% in 2023 to 70% in 2025, a dramatic increase that directly challenges the popular narrative of widespread abstinence am
Ryo Hashimoto·July 10, 2026
Reviews
Why Digital Natives Are Choosing TikTok Health Trends Over Traditional Advice
45% of Gen Z women and 35% of millennials now use social media for health information, a stark contrast to just 6% of baby boomers, according to eMarketer .
Ryo Hashimoto·July 8, 2026
Drink
Why Gen Z and Millennials Are Ditching Booze for Non-Alcoholic Trends
Coffee clubbing events have grown by 478% in recent years, transforming social gatherings for younger demographics.
Ryo Hashimoto·May 29, 2026