Alcohol Consumption
4 articles
Gen Z's Moderation Reshaping Bar Menus
The average number of alcoholic drinks consumed by young adults in the past seven days has fallen from 5.
Alcohol consumption shifts, challenging popular predictions.
The percentage of Gen Z individuals reporting alcohol consumption surged from 46% in 2023 to 70% in 2025, a dramatic increase that directly challenges the popular narrative of widespread abstinence am
Younger Americans Are Drinking Less — But Adults 50 to 64 Are Drinking More, and Heavier
U.S. alcohol consumption has hit a 90-year low, primarily due to younger adults reducing intake amid health concerns. However, adults aged 50-64 are showing a significant increase in heavy drinking, creating a divergent trend.
Three Glasses of Wine, Three Ruined Days: What the Steven Bartlett Backlash Really Reveals
Steven Bartlett's comment about wine ruining three days of his life, tracked by his Whoop device, sparked a cultural debate. The backlash revealed a divide between data-driven wellness optimization and traditional social norms around alcohol.