Food & Voyage

Sober Curious

4 articles

A diverse group of people joyfully toasting with creative, non-alcoholic beverages in a stylish, sunlit bar setting.
Drink

Non-Alcoholic Innovations Drive Booming Beverage Market

In 2022 alone, sales of non-alcoholic beverages surged by 25%, according to Market Data Forecast .

Ryo Hashimoto·June 7, 2026
Elegant patrons savoring beautifully crafted zero-proof cocktails in a chic, modern bar setting.
Reviews

Top 5 Best Zero-Proof Craft Cocktail Bars Globally

At New York's Listen Bar, guests gather not for a quick drink, but for an entire evening of complex, botanical-infused concoctions.

Ryo Hashimoto·June 4, 2026
Young adults, Gen Z and Millennials, enthusiastically participating in a trendy coffee clubbing event, showcasing a vibrant and sober social scene.
Drink

Why Gen Z and Millennials Are Ditching Booze for Non-Alcoholic Trends

Coffee clubbing events have grown by 478% in recent years, transforming social gatherings for younger demographics.

Ryo Hashimoto·May 29, 2026
Diverse group of people joyfully toasting with colorful, artisanal non-alcoholic cocktails in a stylish, modern bar setting.
Long Reads

Coasting Trend Fuels Non-Alcoholic Beverage Market Boom

Ocado Retail, a major online grocer, witnessed a staggering 4,000% surge in mid-strength wine sales in 2025.

Aisha Abasi·May 13, 2026