Sober Curious
6 articles
Gen Z's Mocktail Surge Reshapes Global Happy Hour Menus
In 2022, sales of non-alcoholic spirits surged by 33%, dwarfing the 2% growth in traditional spirits, according to a Southern Glazer's Report .
7 Reasons L' Acul is the Top Choice for Healthy Beverage Catering in New Jersey (2026)
L' Acul is revolutionizing event catering in New Jersey by offering sophisticated, healthy, non-alcoholic beverages, catering to a cultural shift where 66% of Gen Z consumers are cutting back on alcohol. This innovative approach addresses the growing demand for inclusive and health-conscious options at corporate and social gatherings.
Non-Alcoholic Innovations Drive Booming Beverage Market
In 2022 alone, sales of non-alcoholic beverages surged by 25%, according to Market Data Forecast .
Top 5 Best Zero-Proof Craft Cocktail Bars Globally
At New York's Listen Bar, guests gather not for a quick drink, but for an entire evening of complex, botanical-infused concoctions.
Why Gen Z and Millennials Are Ditching Booze for Non-Alcoholic Trends
Coffee clubbing events have grown by 478% in recent years, transforming social gatherings for younger demographics.
Coasting Trend Fuels Non-Alcoholic Beverage Market Boom
Ocado Retail, a major online grocer, witnessed a staggering 4,000% surge in mid-strength wine sales in 2025.