Food & Voyage

Hugo Spritz

2 articles

A close-up of a refreshing Hugo Spritz cocktail on a sunny day, with a bustling outdoor bar and happy patrons in the background.
Drink

Hugo Spritz Searches Double, Bar Orders Triple This Summer

Searches for the Hugo Spritz have doubled year on year, and orders in UK bars have nearly tripled in the three months to the end of June, according to Country and Town House .

Aisha Abasi·August 24, 2026
A group of friends laughing and toasting with Aperol Spritz cocktails on a sunny Italian patio, embodying the popular beverage trend.
Drink

The Spritz Surge: US Beverage Market Embraces the Spritz

Aperol, a brand primarily confined to Northern Italy in 2003, now accounts for nearly a third of Campari's global sales, showcasing a dramatic shift in beverage preferences.

Aisha Abasi·August 14, 2026