Non Alcoholic Beverages

2 articles

A sophisticated restaurant bar where patrons are enjoying visually appealing low-ABV and non-alcoholic drinks, reflecting a growing health-conscious trend.

GLP-1 Medications Fueling a Low-ABV Drink Boom on Restaurant Menus

Last year, a major restaurant group reported a 15% increase in non-alcoholic beverage sales, even as their traditional cocktail revenue flattened.

Ryo Hashimoto·August 27, 2026

Diverse group of people joyfully toasting with colorful, artisanal non-alcoholic cocktails in a stylish, modern bar setting.

Long Reads

The Non-Alcoholic Beverage Boom: Navigating a Fundamental Shift in Drinking Culture

The non-alcoholic beverage market is experiencing a significant boom, driven by evolving consumer priorities like health, mindful drinking, and cultural shifts such as the 'sober curious' movement. This represents a fundamental change in how Americans approach alcohol, leading to rapid market expansion and requiring strategic adaptation from beverage brands and foodservice businesses.

Aisha Abasi·May 13, 2026