Moderation
2 articles
Drink
Gen Z's Moderation Reshaping Bar Menus
The average number of alcoholic drinks consumed by young adults in the past seven days has fallen from 5.
Aisha Abasi·August 17, 2026
Long Reads
Why Mid-Strength Wine Is Booming: The Moderation Generation Redefines the Bottle
Mid-strength wine, typically between 7-9% ABV, is rapidly gaining popularity as health-conscious, younger consumers seek moderation and flavour without the full alcohol impact. This trend represents a significant growth opportunity for the wine industry, which is actively developing and promoting these lighter options.
Aisha Abasi·June 21, 2026