Mindful Drinking
2 articles
Long Reads
Why Mid-Strength Wine Is Booming: The Moderation Generation Redefines the Bottle
Mid-strength wine, typically between 7-9% ABV, is rapidly gaining popularity as health-conscious, younger consumers seek moderation and flavour without the full alcohol impact. This trend represents a significant growth opportunity for the wine industry, which is actively developing and promoting these lighter options.
Aisha Abasi·June 21, 2026
Long Reads
The Non-Alcoholic Beverage Boom: Navigating a Fundamental Shift in Drinking Culture
The non-alcoholic beverage market is experiencing a significant boom, driven by evolving consumer priorities like health, mindful drinking, and cultural shifts such as the 'sober curious' movement. This represents a fundamental change in how Americans approach alcohol, leading to rapid market expansion and requiring strategic adaptation from beverage brands and foodservice businesses.
Aisha Abasi·May 13, 2026