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Split screen showing a dynamic TikTok health trend feed versus a static, traditional doctor's office, illustrating the generational shift in health information seeking.

Why Digital Natives Are Choosing TikTok Health Trends Over Traditional Advice

45% of Gen Z women and 35% of millennials now use social media for health information, a stark contrast to just 6% of baby boomers, according to eMarketer .

Ryo Hashimoto·July 8, 2026