Drink Trends

2 articles

Gen Z patrons at a modern bar, enjoying a mix of alcoholic and non-alcoholic drinks, reflecting changing consumption habits.

Gen Z's Moderation Reshaping Bar Menus

The average number of alcoholic drinks consumed by young adults in the past seven days has fallen from 5.

Aisha Abasi·August 17, 2026

A diverse group of people joyfully toasting with creative, non-alcoholic beverages in a stylish, sunlit bar setting.

Non-Alcoholic Innovations Drive Booming Beverage Market

In 2022 alone, sales of non-alcoholic beverages surged by 25%, according to Market Data Forecast .

Ryo Hashimoto·June 7, 2026