Consumer Behavior

3 articles

A sophisticated restaurant bar where patrons are enjoying visually appealing low-ABV and non-alcoholic drinks, reflecting a growing health-conscious trend.

GLP-1 Medications Fueling a Low-ABV Drink Boom on Restaurant Menus

Last year, a major restaurant group reported a 15% increase in non-alcoholic beverage sales, even as their traditional cocktail revenue flattened.

Ryo Hashimoto·August 27, 2026

An empty bar scene with a glass of water, representing the decline in US alcohol consumption and shifting social habits.

US alcohol consumption trends show broad decline

In the US, average alcohol intake over the past seven days has plummeted from 3.

Aisha Abasi·June 18, 2026

A diverse group of people joyfully toasting with creative, non-alcoholic beverages in a stylish, sunlit bar setting.

Non-Alcoholic Innovations Drive Booming Beverage Market

In 2022 alone, sales of non-alcoholic beverages surged by 25%, according to Market Data Forecast .

Ryo Hashimoto·June 7, 2026