Consumer Behavior

2 articles

A sophisticated restaurant bar where patrons are enjoying visually appealing low-ABV and non-alcoholic drinks, reflecting a growing health-conscious trend.

GLP-1 Medications Fueling a Low-ABV Drink Boom on Restaurant Menus

Last year, a major restaurant group reported a 15% increase in non-alcoholic beverage sales, even as their traditional cocktail revenue flattened.

Ryo Hashimoto·August 27, 2026

A diverse group of people joyfully toasting with creative, non-alcoholic beverages in a stylish, sunlit bar setting.

Non-Alcoholic Innovations Drive Booming Beverage Market

In 2022 alone, sales of non-alcoholic beverages surged by 25%, according to Market Data Forecast .

Ryo Hashimoto·June 7, 2026