Beverage Trends

4 articles

A diverse group of young adults enjoying sophisticated mocktails at a stylish bar during a happy hour gathering.

Gen Z's Mocktail Surge Reshapes Global Happy Hour Menus

In 2022, sales of non-alcoholic spirits surged by 33%, dwarfing the 2% growth in traditional spirits, according to a Southern Glazer's Report .

Ryo Hashimoto·September 14, 2026

A group of friends laughing and toasting with Aperol Spritz cocktails on a sunny Italian patio, embodying the popular beverage trend.

Drink

The Spritz Surge: US Beverage Market Embraces the Spritz

Aperol, a brand primarily confined to Northern Italy in 2003, now accounts for nearly a third of Campari's global sales, showcasing a dramatic shift in beverage preferences.

Aisha Abasi·August 14, 2026

A close-up of a colorful non-alcoholic cocktail with fresh fruit, served on a cruise ship deck with the ocean in the background.

Reviews

Marella Cruises expands zero-alcohol drinks menu to meet demand

Starting May 2024, Marella Cruises will offer 18 new non-alcoholic cocktails and alcohol-free spirits across its entire fleet.

Ryo Hashimoto·August 10, 2026

Drink

The 5 Essential Cinco de Mayo Cocktail Rim Dressings Every Bar Needs to Stock in 2026

Cinco de Mayo offers five essential cocktail rim dressings designed to enhance cocktails, hard seltzers, and beer, adding flavor, color, and visual appeal. These versatile options help bars expand their drink offerings and create more memorable beverage experiences for customers.