Wine Alternatives

2 articles

An artfully prepared zero-proof cocktail served in a crystal glass at a high-end restaurant, symbolizing the shift in luxury beverage choices.

Why Luxury Diners Are Choosing Alcohol-Free Cocktails Over Wine

At a three-Michelin-star restaurant in Paris, a sommelier recently spent an hour discussing the nuanced botanical notes of a fermented tea pairing for a roasted duck dish.

Ryo Hashimoto·September 19, 2026

Diverse group of people joyfully toasting with colorful, artisanal non-alcoholic cocktails in a stylish, modern bar setting.

Long Reads

Coasting Trend Fuels Non-Alcoholic Beverage Market Boom

Ocado Retail, a major online grocer, witnessed a staggering 4,000% surge in mid-strength wine sales in 2025.

Aisha Abasi·May 13, 2026